What Inspires Us?


What really inspires you in this world. Is it someone who has become rich and famous? or someone who has a lot of power? To be honest none of that impresses me or inspires me in the least.

Well there are two groups that inspire me, there are individual people and there are companies that inspire me. But in thinking about it the question arises as to why they inspire me! So let’s look at why I’m inspired.

In looking at those that inspire me it is really those that not only do what they say but those that believe what they say. I am really inspired not by what someone does but by why they do it. In many ways whether this is a person or an organisation it is a branding message.

For those of us that are a little nerdy the most obvious example of this is Apple. Look at what they do, in simple terms they are only one of many computer companies in the world. They draw on the same labour market and have the same raw product to work with, yet they are by far a standout inspiration in the tech field. We are not inspired because they make computers or phones or music players. We are inspired because of their message or branding is strong in why they do what they do. They are a company who value innovation and questioning what is possible. It just so happens that in believing what they do it has lead to creating awesome product.

We are inspired not by what they do, because they are just another computer company, but why they do it. Apple has created a culture that means when we think about them we think of how innovative they are because Steve Jobs has inspired his own teams by concentrating on why he does what he does. When you do that you bring  everyone on board.

We as humans are inspired by what people believe, that is why Martin Luther King was so popular. Every sentence started with ‘I Believe’. He engaged people because he believed not because of all his ideas, after all even though there were a lot of good ones some of them were just bad. But he inspired us because he believed. He believed in what he was doing.

I think that is why many of our company leaders fail. Whether it be at the top or the bottom of the corporate ladder, if you hire someone just because they can do the job they will work for their money but hire someone because they can do the job but believe what you believe and you will get someone who will go above and beyond to help you succeed. Passion is what business is about. You can find someone who is passionate about growing a business but if they aren’t passionate about what the business does or believes, you may get short term increases in money but they will destroy the people that are their greatest asset.

We are not inspired by what someone does or achieves. We are inspired by why they do it.